Privacy Policy
Last updated 3 September 2026 · How we handle your personal information under POPIA.
1Our commitment
WILDFRONT respects your privacy. This policy explains what personal information we collect, why we collect it, how we use and protect it, and what rights you have under the Protection of Personal Information Act 4 of 2013 (POPIA).
2Responsible party and Information Officer
The responsible party is Saligna (Registration Number 2010/053093/23), trading as WILDFRONT, of 35 Main Street, Heatherdale AH, Akasia, 0118, South Africa. Our Information Officer is Ian Christiaan Muller, contactable at wildfrontck@gmail.com or 082 565 3609. Please direct all privacy questions, access requests and objections to the Information Officer.
3Information we collect
| Category | What it includes | Why we need it |
|---|---|---|
| Identity and contact | Name, surname, email address, phone number | To process your order, confirm it and communicate with you |
| Delivery | Delivery and billing address, delivery instructions | To quote delivery and get the goods to you |
| Transaction | Order history, amounts, payment reference, invoice records | To fulfil the sale and meet tax and accounting obligations |
| Payment | Handled by PayFast. We receive confirmation of payment only, never your full card number | To take payment securely |
| Technical | IP address, browser type, device, pages viewed, cookie identifiers | To keep the site secure and understand how it is used |
| Marketing | Email address and preferences, where you have opted in | To send you product news and offers you asked for |
We do not knowingly collect information from children under 18, and we do not collect special personal information such as health, religious or biometric data.
4Lawful basis for processing
- Performance of a contract — to process and deliver the orders you place.
- Legal obligation — to keep tax, VAT and accounting records as required by law.
- Legitimate interest — to secure the website, prevent fraud and improve our service.
- Consent — for marketing emails and non-essential cookies. You may withdraw consent at any time.
5Who we share information with
We share only what is necessary, and only with:
- PayFast and other payment processors, to take and verify payment;
- courier and logistics partners, to deliver your order;
- hosting and technology providers who operate our website and order systems;
- our accountant and auditors, for financial and tax compliance;
- law enforcement or regulators, where we are legally required to do so.
We never sell your personal information, and we do not share it with third parties for their own marketing.
6Cross-border transfers
Some of our service providers host data outside South Africa. Where that happens, we transfer information only in line with section 72 of POPIA — that is, to a country or provider with comparable protection, or under contractual safeguards, or with your consent.
7How long we keep it
- Transaction and invoice records: five years, as required by tax legislation.
- Account and contact details: for as long as your account is active, then 24 months.
- Marketing preferences: until you unsubscribe.
- Website analytics: 26 months.
After these periods we delete or de-identify the information.
8How we protect it
We use encrypted (HTTPS) connections, access controls limiting staff access to what each person needs, reputable hosting and payment providers, and regular review of our systems. No online system is completely secure, but if a breach occurs that creates a risk to you, we will notify you and the Information Regulator as required by section 22 of POPIA.
9Your rights
Under POPIA you have the right to:
- ask what personal information we hold about you and request a copy;
- ask us to correct or delete information that is inaccurate, irrelevant, excessive or out of date;
- object to processing based on legitimate interest;
- withdraw consent for marketing at any time;
- complain to the Information Regulator.
To exercise any of these, email the Information Officer. We will respond within a reasonable period and may ask you to verify your identity first. A prescribed fee may apply to a formal access request under the Promotion of Access to Information Act.
10Cookies
We use essential cookies to keep the site and your cart working, and, where you consent, analytics cookies to understand how the site is used. You can block or delete cookies in your browser settings, but essential cookies are needed for checkout to work.
11Marketing
We only send marketing emails to people who have opted in or who are existing customers, in line with section 45 of ECTA and section 11 of the CPA. Every marketing email carries an unsubscribe link, and we act on unsubscribes promptly.
12Contacting the Information Regulator
Information Regulator (South Africa), JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001. Email complaints.IR@justice.gov.za, website inforegulator.org.za.
13Changes to this policy
We may update this policy. The current version is always published here with its date at the top of the page.
